Challenge
Cargill AgHorizons Marketing Services (CAMS) is a premium, fee-based grain marketing advisory service. CAMS wanted to attract the attention of top prospects for each marketing manager in order to establish a face-to-face sales call.
Solution
Focused our message on how CAMS analyzes global factors and their impact on the U.S farmer to help them make smart grain marketing decisions. Designed a large box that featured a signpost displaying key issues grain producers are facing. Inside the box was a CAMS atlas and an intro letter from the marketing manager.