Challenge Now in its 10th year, ProPricing contracts offer compelling benefits to grain producers. We needed to shift the purchasing decision from one based on short-term market evaluation to long-term market performance.

Solution Designed an integrated campaign built on testimonials from three long-term ProPricing customers. Shot photos and captured audio of them at home on their operations. Branded a 17-city tour featuring Cargill and other industry professionals who could update producers with relevant trends, market analysis and ProPricing contract information.