Challenge To give this small business an "extreme brand makeover" in order to better showcase its experience and high level of personal service in the upholstery repair and custom cover profession.

Solution First we renamed the business to emphasize a key brand promise: honest-to-goodness service and craftsmanship. Then we designed a new brand identity, stationary system, collateral, vehicle graphics, and a new website that delivered more functionality by allowing customers to submit quote requests. We used an image of stitched leather throughout the designs to reflect a rich tradition of skilled craftsmanship.