Challenge To capture the attention of European home gardeners with an innovative lawnmower. Brand awareness was low; the category and model were new; the space to display the product was limited.

Solution Adjusted the domestic brand strategy to better connect with the European consumer. Crafted interactive P.O.S. signage to work on-board the product on the sales floor. Designed a web experience that included video footage and showcased key product benefits. Promotional materials were produced in seven languages.