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HQD Product Launch
Cummins Onan

Challenge To introduce the new Hybrid Quiet Diesel (HQD) system to dealers and consumers by demonstrating how it works.

Solution The new HQD system is not just a generator or an inverter, but a revolutionary new system of delivering electric power to an RV. We produced an animated video demonstrating the automated, seamless power flow. The brochure featured a graphic from the animation flow and the print ad was designed like a Russian propaganda poster.