Challenge To introduce the new Old El Paso Salsa and Nacho flavored Stand 'n Stuff taco shells to national food editors.

Solution Designed an oversized, self-mailing press kit in the shape of a taco that could stand up, just like the Stand 'n Stuff brand itself. The corrugated box featured a litho wrap with custom artwork of a taco. Inside were sample boxes of each flavored taco shell, two Taco Toppers samples, and the press materials.