Challenge Crop insurance is a highly regulated business with no product and pricing differentiation among competitors. Cargill needed to rely on an altogether different service offering to stand out.

Solution Designed a campaign touting Cargill's ability to recommend the optimum balance of crop insurance in light of a producer's grain marketing plan, not too little and not too much. Instead of farm or people imagery, we choose an uncommon way of using familiar objects that "go together" to highlight our message.