Challenge How to spread the word about the new CargillAg.com website, which represented a massive leap forward in the ag industry by offering free, localized, streaming information vital to grain producers.

Solution Designed a campaign that dynamically showed screen grabs from the new website with the compelling promise: "Point. Click. Prosper." Created a direct mail piece with a shell that unfolded to reveal a booklet showing the functionality of the website. Also produced marketing materials and print/radio ads.