January 11, 2010 -
For the 16th consecutive year, DKY is ringing in the New Year by beginning work on a fresh, new campaign for Winnebago and Itasca motor homes.
Back in 1994, Winnebago Industries took a chance and handed a portion of their marketing work to a new agency based out of a cramped dining room in a small Minneapolis home. Today, DKY has outgrown the dining room, but maintains a strong relationship with its original client.
Chad Reece, Director of Marketing at Winnebago Industries, was quick to praise the 16-year bond between Winnebago Industries and DKY. “We really appreciate the relationship,” he said. “DKY has an understanding of our business and our industry, and continually brings our best interests to bear.”
He also lauded the flexibility they have when working with DKY. “It’s a process that involves both of us. When we bring new challenges to the table, DKY always brings back results.”
In December, three members of the DKY team traveled to the annual RVIA show in Louisville to see new products, meet with clients and kick off the new model year. Industry experts project positive growth for the coming year.
“The RVIA show gives us an industry outlook for the coming year and is a great opportunity to see what the competition is planning,” said Clarissa Terschan, DKY Account Executive. “It’s a huge week for everybody in the RV industry and it’s important that we’re a part of it. And while we’re there, we make sure to set aside time to have some fun with one of our favorite clients.”
The 2009 RVIA show was also an opportunity for Senior Art Director Craig Claeys to further immerse himself in the RV universe.
“I’ve been reading books about the history of RVing, studying the competition and this is another chance to amass some RV smartness,” Claeys said.
DKY’s new work for the 2011 Winnebago and Itasca motor homes is expected in markets this summer.
