January 18, 2010 -
The MarCom Awards 2009 competition recognized DKY for its work on two Cargill projects, rewarding the agency with one Platinum and one Gold award. This is the third consecutive year DKY has earned multiple awards.
The top-honors Platinum Award was given for the Cargill 2009 ProPricing Campaign in the category of Marketing/Promotion Campaign. Now in its 10th year, Cargill ProPricing grain contracts offer compelling benefits to U.S. producers of corn, soybeans and wheat. The 2009 integrated media campaign featured print, video, radio, outdoor, and web promotional materials.
The Gold Award was given for the Cargill AgHorizons Marketing Services 2009 Direct Mail campaign. The creative deliverable featured an attractive, oversized box containing a custom atlas and introductory message from a local rep for this premium advisory service to U.S. grain producers.
“These are important awards in our industry,” said Mike Dobies, Creative Director at DKY. “We are fortunate to have a collaborative client that partners with us to produce category-best work.”
Sponsored by the Association of Marketing and Communication Professionals, the MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. There were almost 5,000 entries from throughout the United States and several foreign countries in the MarCom 2009 competition.
The prestigious Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition (about 18 percent). The Gold Award is presented to entries that exceed the high standards of the industry norm (about 18 percent), and approximately 10 percent are Honorable Mention winners.
