December 18, 2009 -
Integrated marketing communications firm DKY announced today that it has been named agency of record for Zantigo.
Based in Woodbury, Minn., Zantigo restaurants feature traditional Mexican fare with a number of popular signature items. The Midwestern brand has developed a cult-like following with its commitment to creating authentic Mexican dishes made fresh-to-order.
Zantigo’s flavorful taco burritos, Tigo fries and legendary Chilitos continue to gain popularity as restaurants are added throughout the Twin Cities market. Zantigo currently has eight metro locations.
“Zantigo is all about great food,” said DKY President and Partner, Brian Dahl. “We’re very excited about working with a strong brand with such passionate and loyal fans.”
Tales of people driving hours out of their way for Tigo fries or stuffing their luggage with frozen Chilitos have made their way to a number of user-generated fan pages.
“Our fans have never been shy about sharing their feelings and ideas,” remarked Don Kaelble, who owns Zantigo along with his brother Kevin. “We get requests to ship our products all over the country. We get even more requests to make our products available on the shelf. People want to see our salsa and Chilito sauce in their local grocery store.”
Zantigo has tapped DKY to assist in strategic planning, campaign development, media planning and interactive initiatives. New creative is expected in the market by mid-year.
