November 16, 2009 -
"The Road to a Healthy Heart and Healthy Family" is a newly released, Spanish adaptation of a patient booklet created for health professionals, courtesy of the General Mills Bell Institute of Health and Nutrition. This online resource provides education to Hispanics about lowering their risk for heart disease.
DKY was charged with developing a design that would appeal to, and reflect the values of, the targeted Hispanic audience. It was necessary to depict culturally appropriate foods and accurate representations of extended, multi-generational Hispanic families while stressing the role of women. In addition, the metaphor of a path or road was chosen as a visual guide to communicate taking steps toward achieving a heart healthy lifestyle.
Craig Claeys, DKY Senior Art Director, landed on a culturally relevant design combining typography, color palette, custom illustrations, and photography. Claeys worked with an illustrator in Arizona commissioning more than 30 original illustrations. The Bell Institute conducted focus groups to ensure the content, graphics and food choices were on target. In the end, a 27-page PDF of the Hispanic patient book—available in Spanish and English—was made available online for health professionals to use with their Hispanic patients.
In addition to the patient resource, DKY designed a promotional brochure and tradeshow graphics to assist the Bell Institute in creating awareness of the new Hispanic resource at industry tradeshows.
