August 19, 2009 -
How can a seasoned home remodeler gain a competitive edge in spite of a depressed housing market? By receiving a brand makeover and an integrated marketing communications campaign.
Earlier this summer, Remodeling Services Group and Thomas Renovations recognized their complementary skill sets and decided to merge. They needed a new name. They needed a new identity. They needed a new website. They needed DKY.
Step one was a new name. After some serious deliberation (and some surprisingly strong support for Dr. Dazzlepants) DKY landed on Front Porch Home Remodeling. The new owners of Front Porch—personable, down-to-earth guys—loved it. It’s a name that is both welcoming and aspirational; a winning combination in the home remodeling business.
For the logo, DKY sought to juxtapose the classic tone of the name with a more modern look that would help represent the high-end services that Front Porch provides. It also needed to look good on a golf shirt (owner’s request).
Craftsmanship and customer service set Front Porch apart from its competition, so it was important to carry those aspects into the website. DKY made the new site informative for prospective customers and helpful to those already doing business with Front Porch.
DKY encouraged Front Porch to put their scheduling calendar online and opted to embed Google Calendar for this purpose, in order to save money on development costs while offering familiarity to customers who might already use it on their own.
The website also incorporates a project blog that Front Porch can update with photos of their current projects. This will allow customers to view their progress and show off their home to friends via their social networks. It also will increase traffic and stickiness to the website and introduce Front Porch to potential new customers.
DKY also designed a brochure/mailer, stationary set, project signs, truck graphics and wearables.
