May 15, 2009 -
Organic Technologies, Inc. (OTI), an emerging Twin Cities company in the organic waste collection and compost industry, has hired DKY to assist in a new product branding and marketing effort.
After several years building the collection side of its business, OTI recently earned a contract with the City of Minneapolis for a collection site of the city's compostable lawn and leaf debris. As local haulers continue to bring material to the site, OTI will be turning the material into a nutrient-rich, natural compost. DKY will assist in the brand positioning and marketing efforts for this product due in spring of 2010.
"We are excited to assist OTI in targeting this highly desired material to local businesses who want an all natural input for their wholesale and retail landscape and nursery business, as well as local gardening enthusiasts," says Brian Dahl, DKY President. "OTI represents a growth industry and we are pleased to assist in their initial branding and marketing efforts."
DKY's initial work for OTI includes brand strategy development, product naming and identity, collateral and online marketing.
