February 16, 2009 -
Fifteen years ago today DKY was born in the living room of John Denn, along with co-founder Mark Yaeger. These two ambitious twentysomethings beat out 30 regional agencies to win the Winnebago Industries marketing campaign for the Itasca brand of motor homes. Much has changed since 1994 for DKY and yet it is still proud to be working with the top-selling manufacturer and most recognized name in the motor home industry.
"We are incredibly blessed to be associated with so many great brands and deeply appreciate our customers for entrusting their marketing communications to us," says DKY President Brian Dahl. "Over the years we've had so many great people on staff which has made this journey personally rewarding as well."
DKY has evolved from its beginnings as a print-based agency to a fully integrated marketing communications agency providing strategic brand and communications planning, as well as award-winning creative and production services in virtually every medium. In its 15-year history, the agency has grown from its single client to a diverse roster of family-owned businesses to Fortune 500 companies encompassing the recreation and sports, food, agriculture, landscape equipment, tourism, medical, and industrial manufacturing industries.
"Today, more than ever, DKY offers a compelling advantage for those marketers looking to gain a competitive edge in this down economy," says Dahl. "Our value proposition relative to our experience and proven results is a combination few marketing agencies can deliver."
In honor of its 15th year in business, DKY will continue its tradition of providing pro bono services. But this year, in addition to its donation of work toward local non-profit organizations, DKY will handpick several businesses and provide an "extreme brand makeover" at no charge. "It's our way of helping good businesses and good people get back on their feet and find success," says Dahl.
