December 08, 2008 -
Brian Dahl (President), Clarissa Terschan (Account Executive) and Pete Borchers (Senior Copywriter) attended the annual Recreation Vehicle Industry Association tradeshow held in Louisville, Kentucky last week. The event attracts 12,000 dealers, warehouse distributors, accessory storeowners, and campground operators, as well as 79 RV manufacturers and more than 300 suppliers. Attendees find out what's hot in RV products and learn ways to boost sales and motivate their dealership team. Though the economic downturn was certainly on everyone's mind, cautious optimism fueled by new products made for a successful show. Brian and Clarissa were present when DKY's client, Winnebago Industries, announced the launch of new products for 2010: the Winnebago Via and the Itasca Reyo, class A 25' motor homes built on a Dodge Sprinter chassis for better fuel economy and other cool, new features. Winnebago also premiered a new hybrid Adventurer and multiple, new floor plan configurations for its 2009 products.
